The International Bottled Water Association (IBWA) highlights how proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year.

As the grocery channel continues to experience increased competition from other channels, experts highlight how these retailers are exploring ways to enhance multi-channel shopping using advanced technology.

Psilly Goose comes in two varieties: Euphoria (with 5 mg THC) and Silly. Both offerings are available in the flavor Passionfruit Mango.

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category.